Edtech CanopyLAB and E-Sports Team MASONIC Enter a Commercial Agreement to Revolutionize Both Industries

Edtech CanopyLAB and E-Sports Team MASONIC Enter a Commercial Agreement to Revolutionize Both Industries

Danish e-sports club MASONIC and Danish edtech company CanopyLAB have entered into both a commercial agreement and a non-profit partnership to advance the training and joy of e-sports, focusing on community-building, inclusive gaming, and the development of talent while highlighting positive role models.

MASONIC and CanopyLAB will create free courses for youth and parents to be made available on CanopyLAB’s free learning platform StudentLAB, focusing on e-sports, talent development, and questions parents often have about their children’s gaming habits. Additionally, the partners will launch a virtual training program for e-sports talent development, empowering anyone who is curious to explore e-sports and improve their skills, taking a holistic approach focusing on professional development, the body, and the mind.

“Playing a game is a learning experience. We have spent over a decade discussing gamification in learning, but the next frontier is integrating games or e-sports more intentionally in learning situations inside and outside school settings. The world is moving so fast that we, as parents, sometimes struggle to understand how our children spend their time on the iPad or computer and lack basic digital knowledge about how to be supportive and when to set boundaries. I am inspired by the MASONIC’s approach, focusing both on talent development but also on the love of the sports and creating learning experiences that are inclusive and healthy,” says CanopyLAB CEO Sahra-Josephine Hjorth.

“MASONIC is all about developing people and their skills – no matter if it’s soft or hard skills. It is important for us to be able to enrich the e-sports community with more opportunities and provide a higher standard within the scene. Teaming up with CanopyLAB allows us to deliver content internationally, and ensures that everybody will get access without geographical and cultural limitations. We are looking forward to developing courses, not only online, but also physically on locations together with CanopyLAB,” says MASONIC CEO Andreas Elversøe.

About MASONIC
Established in 2020, MASONIC set on a journey to innovate the e-sports scene in Denmark with heart and soul. MASONIC aims to build prosperous relationships with partners, athletes, and talent. MASONIC is one of the leading e-sports organizations in Denmark when it comes to talent development. With a primary focus on mental health and social context, MASONIC works closely with educational institutions and associations in Denmark to help young people reach their potential. 

About CanopyLAB
Based on one platform, CanopyLAB offers both white label solutions for corporate learning and a free, global learning solution for leading NGOs focusing on Climate Action & Sustainability, Sports for Development, the SDGs, Health, Sexual & Reproductive Rights, Entrepreneurship, and Democracy.

Source: CanopyLAB

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